In real estate there is an old adage that goes, “Location, Location, Location”. So what’s the “Why, Why, Why”?

In Made to Stick, by Chip and Dan Heath, the suggested first principle for getting to the core of any idea, is simplicity.

It’s everywhere and yet we just don’t care. Bad design is ubiquitous in our culture and never more so than on a local level.

I actually uncovered a rather compelling connection between the art of songwriting and the world…

In the same way it is difficult to measure the ROI for Social Media, general disillusionment abounds when attempting to measure ones Social Media influence.

It never occurred to me that this knowledge could (and should) be applied to how technology is developed! Do developers of new…

A story published in the Globe & Mail points to a real-life example of a company that engaged a social media professional on the advice of…

ASAP is poison, underdo the competition, meetings are toxic, fire the workaholics, emulate drug dealers, pick a fight, planning is guessing, inspiration is perishable.

I’m always surprised when I talk to people that want to “do a website” for their business and they haven’t thought through even a rudimentary strategy.

I go to sleep and wake up and everything changed. Well not completely, but in my world of Social Media, Facebook just changed the game . . . again.

My dad had funny retorts in some of our conversations. In discussions about “experts” he would often say, “Experts are just drips under pressure.” That’s harsh.