I’m attempting to counter some Social Media advice coming largely from the people that call themselves marketers. I would be one of those people.

I came across a great article by Nichole Kelly at the Social Media Explorer called “How data hype is destroying your Social Media ROI”.

I learned a lot from Zoë. Zoë Keating is a phenomenal talent who I would describe as having “escaped” from the world of Classical music.

Do you really care how many followers you have or do you care about the experiences you (or your customers) are going to have in life?

In May 1965 The Rolling Stones recorded “Satisfaction”. Even then Mick and Keith were expressing something of a dissatisfaction with the advertising of the day.

If you, like many of your peers have viewed Social Media platforms as a place to “sell product” then you are at the wrong party!

How do you leave your “John Henry” online? Establishing and maintaining your identity is absolutely essential.For some reason, people seem to overlook this simple practice.

It wasn’t that long ago that I was smitten with WordPress. WordPress is an open source product and dynamic content management system for managing websites.

There are very few business where there isn’t something else that can be added to the original purchase. This is known as “up-selling”.

There is one thing that plagues countless videos, particularly videos that are shot “on the fly”. That one thing is lighting.

There comes a time in every business owners life that change must be embraced. You thought you had changed by putting up a website.

Not everyone uses both Twitter and Facebook, but if you happen to be using both platforms on a regular basis let me suggest some tips.