I’m attempting to counter some Social Media advice coming largely from the people that call themselves marketers. I would be one of those people. Seth Godin is a world famous marketer and he has often been heard to say, “All marketers are liars.” You can see this article is off to a terrific start isn’t it? Read more →
I came across a great article by Nichole Kelly at the Social Media Explorer called “How data hype is destroying your Social Media ROI”. I don’t know much about Nichole, but I would say she is a Social Media expert.
I learned a lot from Zoë. Zoë Keating is a phenomenal talent who I would describe as having “escaped” from the world of Classical music to find her home in a new and happier musical place. She would freely describe that place as Improvisation but to hear her talk about where she is now is a lesson unto itself.
Do you really care how many followers you have or do you care more about the experiences you (or your customers) are going to have in life? This answer to a question about the importance of followers, not verbatim, was given by Robert Scoble on a Chase Jarvis LIVE show recently.
In May 1965 The Rolling Stones recorded “Satisfaction”. Even then Mick and Keith were expressing something of a dissatisfaction with the advertising of the day:
When I’m driving in my car
And a man comes on the radio, he’s telling me more and more
About some useless information supposed to fire my imagination Read more →
The greatest disservice to the word “Social” is the word “Media”[1]. There could not be a more inappropriate pairing! To highlight this let me ask you, what do you do when you arrive at a cocktail party? Here is a possible scenario, I’ll let you decide if it represents “social” or “social media”.
How do you leave your “John Henry” online? Establishing and maintaining your digital identity is absolutely essential. Few of us have a problem putting baby pictures online and establishing our first-borns identity. For some reason, people that are in business, forging a reputation online seem to overlook this simple practice.
I’ve been known to fidget with websites. It wasn’t that long ago that I was smitten[1] with WordPress. WordPress is an open source product and dynamic content management system for managing websites. It really started out as a blogging tool and to this day is all that and a bag of Chippettes.
Nowhere is the customer service experience more notorious than in the car industry. Fellow blogger and VP, Strategic Consulting at Maritz Automotive Research, Chris Travell has the facts and figures and the occasional video from Jerry Seinfeld to make his case.
There is one thing that plagues countless videos, particularly videos that are shot “on the fly”. That one thing is lighting. If your lighting is poor you are not likely going to be visually appealing to your audience. It really isn’t that difficult yet it often get’s overlooked!
