Do you really care how many followers you have or do you care about the experiences you (or your customers) are going to have in life?
How do you leave your “John Henry” online? Establishing and maintaining your identity is absolutely essential.For some reason, people seem to overlook this simple practice.
In the same way it is difficult to measure the ROI for Social Media, general disillusionment abounds when attempting to measure ones Social Media influence.
A story published in the Globe & Mail points to a real-life example of a company that engaged a social media professional on the advice of…