I’m attempting to counter some Social Media advice coming largely from the people that call themselves marketers. I would be one of those people.
I came across a great article by Nichole Kelly at the Social Media Explorer called “How data hype is destroying your Social Media ROI”.
There comes a time in every business owners life that change must be embraced. You thought you had changed by putting up a website.
In the same way it is difficult to measure the ROI for Social Media, general disillusionment abounds when attempting to measure ones Social Media influence.
I’m always surprised when I talk to people that want to “do a website” for their business and they haven’t thought through even a rudimentary strategy.