Three reasons to Hire a Social Media Pro

A story published in the Globe & Mail points to a real-life example of a company that engaged a  social media professional on the advice of a marketing firm. In a section simply called “The Challenge”, a software company decided to go beyond their initial small investment in social media and actually hire an employee dedicated to managing those assets.

Their results, from improved search engine optimization to blog and twitter engagement, helped the company more fully discover the connection between social media and sales. They now plan to invest more money in their strategy. Should you?

I’ve been managing my own social media activity and I actually met someone in my store … that I first met online!

You have discovered the essential value of social media and that’s engagement! Is your strategy thought out beyond the occasional tweet or Facebook message?

I’ve been trying to sell stuff by tweeting about it but it’s not going that well!

Scott Stratten (UNMarketing) likens this to walking into a cocktail party with your sales brochure and the first thing you do when you meet someone is hand it to them. Twitter and Facebook are communities where conversations are started! Time to rethink your strategy?

I really don’t see the value in social media – Twitter, Facebook and blogging are simply a waste of time!

It’s not an unusual response even in a world that is becoming progressively driven by social media activity. However, there is a slight possibility that your business or product may in fact gain very little from social media exposure … but how do you know?

Social engagement with your customers is a good reason to consider ramping up your social media.  A failing strategy or no strategy at all are equally good reasons to consider hiring a ‘pro’.

Let us know how you are developing your social media strategy.